Doing Well by Doing Good (and Giving Back)

Whatever happened to the "Me Generation," the not-too-flattering description of the supposedly self-centered baby boomer generation? It turns out we're not so bad after all, according to an article in yesterday's Rochester Democrat & Chronicle:

"Though sometimes referred to as the "me" generation, research is exposing boomers as "we" activists with a humanitarian focus. Sixty percent of boomers believe that work in retirement should help the community, according to a 2005 survey by Princeton Research Associates. Boomers name education, health care, youth, arts and culture and the environment as issues to tackle. Women in their 50s are especially mission-driven, with 70 percent saying it is very important that a job in retirement "give you a sense of purpose."
This is not news to us or our regular readers, but I just thought I'd mention it as a followup to my article on "paid volunteerism." - Bob

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